The Notting Hill Shopping Bag

One of my favourite things about living in Notting Hill is Portobello Market. I grew up with a mother who always bought our fruit and vegetables from the market every Friday so for me buying plastic wrapped vegetables from the supermarket has always felt wrong (albeit convenient). Every Saturday I pop along to stock up on in season produce and every week I forget to take a bag...which is where my new Notting Hill Shopping Bag comes into play.

Designed to not only be environmentally friendly, the bag also aims to promote Notting Hill as a shopping destination and donates 10% of profits to local charities. It's so easy to get caught up in the convenience of the big supermarkets and shopping centres, but it feels so good to support your local community. I think there is nothing better than having a nice chat with your local shopkeepers when you're out and about in the neighbourhood.

A new cupcake design went on sale last week by fellow Notting Hill resident (and Hummingbird Bakery cupcake lover) Natalie Imbruglia. I bought two bags from The Travel Bookshop on Blenheim Crescent today and the very friendly girl who served me told me that they have been flying of the shelf since arriving on Friday. They have also had orders from as far as the USA and Sweden on their website!

Get your bag for £4 at a number of Notting Hill retailers including The Travel Bookshop. You can visit The Notting Hill Shopping Bag website here and their blog here 

Today I'm also wearing a Whistles leather jacket, an animal print knit jumper from Reiss, vintage faux fur jacket from Portobello market, harem pants from River Island, hat from H&M and my favourite Mulberry leopard charm necklace.